Podcasting Is Still Just For Geeks
If the low (conscious) adoption rate for RSS brings you down, then don’t look at the new Forrester study on podcasting (via Charlene Li) — the adoption rate for podcasting is a paltry 1%, i.e....
View ArticleBlogging For Blogging’s Sake or The Tyranny of the Term
Web 1.0 gave us “internet,” “HTML,” “email,” “hyperlink”, “online,” and, of course, “web.” Web 2.0 has given us “social media,” “citizen journalism,” “tagging,” “blog,” “podcast,” “Web 2.0″ (of course)...
View ArticleWhat If Media 2.0 Is Less Profitable Than Media 1.0?
The advent of web-based e-commerce fundamentally lowered the costs of doing business, increasing the scalability (and in many cases the viability) of thousands of small businesses. The introduction of...
View ArticleDigital Editions of Print Pubs Are Publisher-Centric
There are only two plausible reasons to publish a “digital edition” of a print publication, as the New York Times is now doing in partnership with Microsoft: 1. To prop up print advertising revenue by...
View Article2.0 Business Model Doomsday Scenario
It’s official — Microsoft is no longer a software company. With the launch of adCenter, Microsoft will be joining the ranks of Google and other media companies: “Ad-supported software services are an...
View ArticleThe Unbearable Lightness of 2.0 Business Strategy
Umair Haque and Jeff Jarvis are engaged in an ontological debate about what constitutes “the edge” and what will ultimately be the winning business strategy at the edge. What struck me about their...
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Inform Enters the Search Economy
Inform.com has wisely gotten out of the Web 2.0 news aggregator business and into the publisher services business. Erick Schonfeld at the Business 2.0 Blog has the scoop: As readership declines for...
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Who Will Make Money with User-Generated Online Video?
If you thought the social networking market was frothy, online video is rapidly expanding to fill all the bubble space. Jeff Jarvis observed that YouTube has now surpassed MySpace on Alexa (at least in...
View ArticleIt’s the Users Calling…They Want Their Money
The Guardian observes (via Jeff Jarvis) that YouTube has overtaken MySpace — but here’s the thing — it’s not really YouTube vs. MySpace. It’s user content and community hosted by YouTube vs. user...
View ArticleThe Rise of Online Video and the Fall of TV
I’ve been predicting for a while that the TV advertising house of cards would collapse, and McKinsey just huffed and puffed and predicted (to its big Fortune 100 advertiser clients) that “by 2010,...
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Why Advertise For Free on MySpace When You Can Pay News Corp Instead?
Flush with confidence after closing a $900 million deal with Google, MySpace is taking on its next challenge — convincing advertisers who have put up brand and product pages on MySpace for free that...
View ArticleEverything Is Media: The Digital Music Edition
As further evidence that technology is turning everything into media, Universal Music announced that it would be backing SpiralFrog, a digital music site that will attempt to transform the music...
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Amazon’s Unbox Video Download Service May Be Good Enough
Amazon had a choice in creating their Unbox video download service. They could have pleased the small percentage of people who hate DRM and demand cross-platform flexibility by trying to wrestle down...
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Everything Is Media: The Real World Edition
As if it weren’t enough that digital technology has turned everything on your computer, from software to online stores to music, into media — digital technology is rapidly turning everything in the...
View ArticleWill Content Quality Still Be a Driver of Advertising Online?
Numerous “analysts” (including me) have been predicting that user-generated content sites like MySpace and YouTube, despite their runaway popularity, will not receive all (or even much) of the big...
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JPG Is An Elegant Publishing 2.0 Play
What content category benefits greatly from digital, web-based organization and distribution, but is best appreciated offline? If you said art photography, then you understand intuitively why JPG...
View ArticleThe State of OMMA: Making It Up As We Go Along
Rishad Tobaccowala, CEO of Denuo, gets my vote for most honest, “let’s cut out the bullshit” keynote speech. Speaking at the OMMA Conference in New York, Rishad admitted what most media and advertising...
View ArticleMore Evidence That Media 2.0 May Be Less Profitable Than Media 1.0
There is now macroeconomic data to support the theory that Media 2.0 won’t be as profitable as Media 1.0 (from MediaPost): In a break from historical patterns, the equities research team at Merrill...
View ArticleEdelman, Wal-Mart and the Loss of Control in Media
It’s inevitable that a PR firm like Edelman would create a phony blog for one of its clients (in this case Wal-Mart — see Shel Holtz for a great analysis). For all of the hype over “conversation” as...
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Is The Video Content Business Eating Itself Alive?
Last week the big news was CBS and YouTube crowing that distributing video clips of CBS TV shows through YouTube was (ostensibly) increasing CBS broadcast TV ratings. Today, the big news is that UK...
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